LANDLINE TO MOBILE STAFFORDSHIRE

• Analysis has proven that typical motor dealers will spend around 70% of their land line calls costs on dialling mobile phones, whilst this accounts for only 30% of the call duration.

This anomaly arises because of the fact that calls to mobiles from land lines are charged at extremely high rates, some being as high as 16p per minute. The reasons for these high costs are described as an 'ingress charge' – it is made by the mobile operators to carry the termination leg of the call made. Following these findings Qualitel have installed cost saving solutions for various motor dealers including some prestigious BMW dealerships in the region.

The gateway technology is, in essence, quite simple. The gateway sits alongside the clients PBX switch and any calls made to mobile phones are re-directed from the switch through to the on-site gateway. The gateway is loaded with a number of cross network sim cards and it is these sim cards that carry the call to the recipient. As this call becomes a mobile-to-mobile call and the sim cards contain cross network call rates, the costs of these calls can be as little as 6p per minute and will lead proportionately to huge cost savings.

Our local BMW dealership has seen its call rate drop by approximately 8p per minute, which in turn has lead to cost savings of over £7,000 per annum on its landline to mobile calls. Mr David Vickers, Operations Director of Knights BMW, acknowledges that the billing analysis carried out by Qualitel identified this high spend call area and the subsequent cost effective solution provided, has lead to a significant reduction in their telephone costs.

Following the success at the local dealership, Qualitel now has further on-site gateway installations running at other BMW dealerships within the region, who are now also reaping the cost saving benefit of this cutting edge technology.

This case study represents an example of how a job well done can lead to additional business being won by way of referral. Business referrals are considered to be very important to Qualitel and are a significant route to market as they continue to grow within the business-to-business sector.

Gateways also form an important cost saving element for solicitors and estate agents, and indeed any other trade sectors that make a considerable number of land line to mobile calls.