As Qualitel looks to develop its brand name across the region it has embarked upon a series of sponsorship and affinity deals with various sporting clubs. The Qualitel name can be seen marketed in many arenas, from the Premier League and the non league football scene, right down to grass roots junior sporting clubs.
Qualitel see these sponsorship and accompanying affinity deals as a way of building good partnerships within the local business community and show its willingness to put something back. The basis of the affinity deal is quite simple: Qualitel will look to sponsor any sports club or team where it feels that the brand awareness created by the affinity will in turn lead to an influx of new or reciprocal business. This kind of affinity has proved crucial for both junior rugby and footballs clubs who can not afford to buy new kit but have this new kit sponsored by Qualitel by way of thanks for referring business.